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About BG Club

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Mission & Vision

  • Our Mission

    We will continue to create new values and contribute to the progress and development of human health

  • Our Vision

    To become the most recognized soothing and personal care brand in the world

Who We Are

BG CLUB was established in 2019 and is headquartered in Chongqing, China. The group's vision is To become the most recognized soothing and personal care brand in the world and its mission is to continue to create new values and contribute to the progress and development of human health.

Since its establishment, BG CLUB has adhered to the original intention of "solving human sensitive health problems" and gathered outstanding talents in the fields of dermatology, botany and biology  from different nations to conduct in-depth research on the causes and mechanisms of human sensitivity; we strive to bring safe and effective solutions and product experience to every consumer，relying on natural ingredients and independently developed innovative patented technology, extending from nose to comprehensive parts of human body and minds.

  • Strength Innovation

    Focusing on biomedical technology, it has been selling well in more than 20 countries and regions around the world since its establishment. It provides high-quality products of BEGGI, GEMINI, AUQ and other brands that are deeply loved by consumers, and has won world-class awards many times.

  • Global Sales

    BG CLUB insists on omni-channel and full coverage. It has been deeply involved in offline channels such as department stores, supermarkets, and cosmetics stores for many years. It also has multi-platform layout and refined operations in online channels.

  • Social Responsibility

    BG CLUB has always actively fulfilled its social responsibilities as a corporate citizen, responded to the national development strategy of "lucid waters and lush mountains are invaluable assets", and formed a green full industry chain to protect natural resources and maintain ecological balance.

Our History

  • 2019
    • BG CLUB's first sub-brand BEGGI was established in China in 2019, expanding the Australian and New Zealand markets with the concept of international brand in the same year
  • 2020
    • 2020-BEGGI's new spring summer product 【Essential Oil Mosquito Repellent Diffuser】went on the market
    • 2020-BEGGI participates in CBME maternal and child exhibition
    • 2020-BEGGI was invited to participate in the 3rd China International Import Expo
    • 2020-BEGGI New Zealand masks appeared in cosmo fashion magazine
  • 2021
    • 2021-BEGGI's nasal rinse seawater spray came to the market
    • 2021-BEGGI's Double side Mosquito repellent spray bottle came to the market
    • 2021-Signed a strategic cooperation agreement with Shangke Medical, a subsidiary of Shanghai Pharmaceuticals
  • 2022
    • 2022-BEGGI Double side Mosquito repellent spray bottle obtained multiple patent certificates
    • 2022-Join hands with the top Internet influencer on Social media, advocating our love&care message for young moms in public
  • 2023
    • 2023-2023's BEGGI's outdor advertising displayed on buses in NewZealand
    • 2023-2023's BEGGI proudly became NO.1 for baby patch on chart of trend of mother&baby product
    • 2023-BEGGI‘s product “Double side Mosquito repellent spray bottle” won IF product design award
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023

Honours & Certificates

  • 2022

    German IF Design Award

  • 2022

    Forbes Personal Care Outstanding Brand

  • 2022

    A DESIGN AWARD

  • 2022

    PRODUCT DESIGN AWARDS

  • 2022

    COMMISSIONER OF PATENTS

  • 2022

    INSTITUT FRANCAIS DU DESIGN

  • 2022

    MUSE DESIGN AWARDS

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Global Customer Support

  • Innovation

  • Agility

  • User Primacy

Our Value

  • Innovation

    Continuous innovation and creation, and always looking for ways to simplify work. Always use an external perspective to review all fresh ideas that can be generated, without self-restriction with "this way won't work."

  • Agility

    Agile touchdown-Agile delivery-Agile feedback-Continuous iteration-Eliminate waste.

  • User Primacy

    Starting from the user, start from the user's perspective, willing to bear losses in order to benefit the user, even if it is contrary to your own terms of use or policies, and then push the work back.